Every business needs a mobile website, TODAY!
Nearly half of all internet activity is conducted on mobile devices. However, the vast majority of all small business websites are NOT mobile ready. Why A Mobile Version of Your Web Site Should Be a Priority By admin - August 31st, 2011 Posted on www.IQnection.com
63.2 million Americans own a Smartphone (comScore), and 35% of these users access the mobile internet from these devices. Much of the data being tracked shows that most of these people are using their phones to search for local businesses to get information on hours, locations, specials, etc. Many web sites do not work as expected on mobile phones. Actually, some do not work at all. Consequently, potential customers may not be able to find your business – and those that do may have a bad experience trying to locate information or products they need. This could alienate existing customers and will not win over any new customers. Based on our own statistics of existing clients, mobile users are accounting for an average of 10% of visits (based on Google Analytics). The highest percentage of visits from mobile are directed to ecommerce and automotive related web sites. Revenue or Goals from mobile visits average over 6% of the total sales/goals. Mobile users have immediate and goal-directed intentions. The key to a mobile site’s effectiveness is a specific call to action. Instead of using a standard navigation with a link to a contact page we would consider placing phone numbers in prominent positions throughout the mobile site, utilizing a cell phones’ click-to-call feature, rather than having to complete an email form or dial the number (Click here for more details)
Below are some additional statistics on Mobile Usage:
This data source : Internal Google Data (Feb. 2011) via: mobiThinking
Eternity Mobile Web automatically converts your existing website to a user friendly and fast mobile web site. After we have created a default mobile version of your website, you can log in and tailor it with easy to use tools.Then tailor the menu by drag & drop and finally select what part of the content should be displayed on mobile. Within a few weeks you have created a quality mobile website and are ready to get traffic.
Under the hood of Eternity Mobile Web is patented technology. Eternity Mobile Web has a mobile engine that compresses pictures, adjusts text to avoid zooming and render the website to more than 12 000 different mobile configurations.
Just a Few of our Features:
Customization Options: After developing your initial mobile version, you can request adjustments. You can select which content you wish to have on the mobile version of your site, independent of your full-size website.
Automatic Updating! The most remarkable feature of the Eternity Mobile Web solution is that we keep your mobile version automatically updated, at blazing speed. When you change something on your original website, we are immediately notified and we update your mobile site within 12 hours.
Automatic Resizing and Adjustment: We are continuously in the process of updating the market's most extensive Mobile Engine, with support for more than 12,000 different handsets.
Eternity Mobile Page Options:
Call Us — Connect with customers faster by allowing them to call you with just one click.
Find Us — Help customers find you with just one click to a Google map and get directions.
Full Website — Provide a link to your existing website for customers using a full screen.
Opening Hours — Make sure customers know when you are open for business.
Booking Request — Secure more business by allowing customers to book reservations or appointments directly from your mobile site.
Images — Showcase your business with images of products, services locations etc.
About — Users click on this to get information on your business.
Products — Customers can access information about your products with just one click and you can convert leads to business.
Services — Customers can access information about your services with just one click and you can convert leads to business.
Coupons — Convert leads to business with special offers or coupons just for mobile customers.
Call Me Back — Customers click this icon, enter their phone number and you call them back, offering a real convenience and great service.
Leave A Message — Customers can leave a message for you with just one click.
Tell A Friend — Grow traffic by allowing customers to send a message to friends containing a link to your mobile site and a brief message provided by you.
Keep Me Informed — Increase your contact with customers and grow your marketing lists. Customers click here to opt-in to receive your messages. Choose if you want to request a mobile number for SMS messages and/or an email address to receive your email updates.
News Feed — Customers can access your news feeds to stay updated directly from your mobile site.
Blog — Customers can access your blog directly from your mobile site. This will link them directly to an existing blog.
Create Link — Customize this content by selecting a link to any page on an existing site you want to share with your mobile customers in one click.
Create Page — Add more content to your mobile site by increasing the number of pages with your own customized content.
Event Calendar — This feature allows you to publicize your events using a Google Calendar feed. (Calendar feeds provide users with frequently updated content e.g. using a local theatres event guide feed).
QR Code — Allows you to automatically create a marketing flyer and QR code to promote your business and mobile site.
Check-In Services — Allow customers to connect with your business on popular location based social sites including Foursquare and Google Places. Icons will link to a presense you have previously created on the location based site. Also your mobile site can be automatically submitted to create a presence on Foursquare.
Facebook — Let customers access your Facebook updates with just one click to deepen your relationship and increase communication.
Twitter — Let customers follow your Tweets with just one click so that you're always in touch.
Legal — Customers can access your primary legal disclaimers and information with one click.
Site Translation — This feature allows the site visitor to select the language of their choice via an icon on your mobile site
Site Monetization — Make extra revenue for your business by adding third-party advertising to your mobile site.
Traffic Booster — Help search engines like Google, Yahoo and Bing better understand your business by sharing keywords which describe your business. Customers will be able to more quickly find your business in search results for those keywords. You Provide up to six words that help to describe your business
Google Analytics — Track how your customers are using your mobile site. We use your Google Analytics ID, as provided by Google.